Privacy Policy

Last updated: 24 October 2026

This policy explains how AMPOVE LTD uses personal data when you visit ampove.com, buy from us or contact us. We comply with the UK GDPR and the Data Protection Act 2018.

1. Who we are (data controller)

AMPOVE LTD is the data controller. Company number 17522790, registered in England and Wales. Registered office: Office 2084, 85 Dunstall Hill, Wolverhampton, England, WV6 0SR, United Kingdom. Email: contact@ampove.com. 

2. What we collect

• Contact details: name, billing and delivery address, email, phone number.
• Order information: products ordered, order number, delivery details, returns and customer-service messages.
• Payment information: payment status, transaction references and billing details. Card details are handled by our payment providers; we do not store full card numbers.
• Account information: login details and preferences, if you create an account.
• Device and usage information: IP address, browser and device data, approximate location, pages viewed, referral information, cookies.
• Marketing preferences and anything you send us in enquiries, feedback or reviews.

We collect this from you, automatically through the website, and from service providers who help us process and fulfil orders.

3. Why we use it and our legal basis

Purpose	Legal basis
Take and fulfil your order, process payment, send updates, deliver, handle returns, refunds and complaints	Contract
Keep tax, accounting and consumer-law records; respond to regulators	Legal obligation
Prevent fraud, secure our site, resolve disputes and chargebacks	Legitimate interests
Understand and improve website performance	Legitimate interests (essential) / consent (non-essential cookies)
Marketing emails and personalised advertising	Consent, or legitimate interests for similar products to existing customers, with an easy opt-out

4. Who we share data with

We use third-party suppliers and international warehouses to fulfil orders. To complete your purchase we share what is needed, such as your name, delivery address, phone, email, order contents and order reference, with:

• Shopify and the providers that host and operate our online store;
• payment processors and fraud-prevention providers;
• suppliers, warehouses and fulfilment partners;
• delivery carriers, customs authorities and tracking providers;
• email, analytics, advertising and customer-support tools we actually use;
• professional advisers, regulators and law enforcement where the law requires or to protect our rights.

We do not sell your personal data for money. Some advertising or analytics tools may count as "sharing" under certain US state laws; you can opt out through Your Privacy Choices.

5. International transfers

Our suppliers and warehouses, and some service providers, are located outside the UK and may be in countries the UK does not treat as offering equivalent data protection. Where UK law requires, we protect transfers using safeguards such as the UK International Data Transfer Agreement or Addendum, or rely on the transfer being necessary to carry out your order. Email contact@ampove.com for information about the safeguards for a particular transfer.

6. How long we keep data

Data	Kept for
Order, invoice and payment records	6 years after the order (tax and accounting law)
Customer account	Until you ask us to delete it, or 3 years after you last use it
Support emails, returns and complaints	2 years after the matter closes (6 years if linked to an order)
Marketing preferences and mailing list	Until you unsubscribe or withdraw consent
Analytics and cookie data	As stated in our cookie banner, usually up to 24 months

When data is no longer needed we delete or anonymise it, unless the law requires us to keep it.

7. Cookies and similar technologies

We use essential cookies (basket, checkout, security), which do not need consent, and analytics and advertising cookies, which we use only if you accept them in our cookie banner. You can change your choice at any time through Your Privacy Choices or your browser settings. Blocking some cookies may affect how the site works.

8. Marketing

We email offers only with your consent, or to existing customers about similar products with a clear chance to opt out. Use the unsubscribe link in any email or write to contact@ampove.com. We still send essential order and service messages.

9. Automated decisions

Our platform and payment providers use automated fraud screening, which may hold or decline an order. You can ask for a person to review the decision by contacting us.

10. Your rights

You have the right to access, correct or delete your data, restrict or object to its use, receive it in a portable format, and withdraw consent at any time. You can object to direct marketing at any time. These rights are not absolute in every case, and we may need to verify your identity. We reply within one month, free of charge. Email contact@ampove.com with the subject "Privacy Request".

11. US residents

Depending on your state and whether the law applies to our business, you may have rights to access, correct and delete your data, to portability, and to opt out of sale, sharing or targeted advertising. We do not discriminate against you for exercising a privacy right. Submit a request at contact@ampove.com; if we deny it and the law gives a right to appeal, we will explain how. We treat browser Global Privacy Control signals as an opt-out request where the law requires. We do not respond to other "Do Not Track" signals.

12. Security

We use reasonable technical and organisational measures, and our platform uses encryption. No system is completely secure. If a breach is likely to risk your rights, we will tell you and the ICO as the law requires.

13. Children

Our store is not aimed at children under 18 and we do not knowingly collect their data. Contact us if you think a child has given us personal data.

14. Complaints

Please contact us first at contact@ampove.com. UK residents can also complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, 0303 123 1113. US residents may contact their state attorney general or privacy regulator.

15. Changes

We may update this policy and will change the date above. For material changes we will tell you where the law requires.